Alexa Garcia

About Alexa Garcia

Throughout my personal and professional life, I strive to make life easier for people. Whether it\'s formatting internal communications to capture attention of busy colleagues, designing webpages to maintain the attention of scroll-fatigued consumers, or even planning straight-forward get-togethers in my community - I am passionate about inclusive, engaging and effective communications, project planning, and accessible design.I\'m proud to be a first-generation college graduate having earned a Bachelors Degree from the University of California, Los Angeles (UCLA).

Experience

1. Digital Marketing Manager

   The Nature Conservancy

   Jul 2024 — Present · Denver, CO, US

   In my current role, I am- Overseeing digital marketing content, strategy and team management for The Nature Conservancy\'s Western Division, comprised of conservation initiatives across 11 U.S. and Canada- Driving growth for 10+ social media accounts through authentic community engagement, brand-aligned content, A/B testing and quarterly analytics reports -> Success: Organically grew Colorado’s LinkedIn audience from 0 to in 1 year with a 10% engagement rate- Directing and building structure for a team of 5 digital marketers who manage 40+ social accounts and 100+ web pages; implementing new workflows, project management processes, social management tools and dashboards to increase collaboration and efficiencies after organizational restructuring- Designing and managing web production for TNC\'s top conservation initiatives across the West; implementing UX and SEO best practices to prioritize our users

Education

• University of Otago

  Exchange Student, Economics and Environmental Systems and Society

  2018 — 2019

• UCLA

  Bachelor of Arts - BA, Economics and Environmental Systems and Society

  2016 — 2020