Alexa Liley

About Alexa Liley

I’m a product and innovation strategist who thrives at the intersection of design…

Experience

1. Associate Director Product Strategy

   Kettle

   Apr 2024 — Present · NY, US

   Clients: e.l.f. Beauty (Webby Award Winner), e.l.f. Cosmetics, Warby Parker, OneMain Financial & Women in Innovation.Strategic Leadership: Define and drive product strategy and innovation roadmaps for high-growth eCommerce and FinTech businesses, shaping future-state digital experiences.Goal Translation: Translate business vision and growth objectives into scalable, human-centered product solutions that enable speed-to-market and brand differentiation.End-to-End Execution: Oversee the full product lifecycle—from discovery and opportunity mapping through launch—ensuring strategies are realized in-market.Data-Driven Innovation: Apply data-informed prioritization, experimentation, and iteration to optimize performance, conversion, and customer loyalty.Cross-Functional Alignment: Mobilize and align product, design, engineering, and data teams to deliver measurable growth and innovation at scale.

Education

• General Assembly

  UX Design Course

  2014 — 2014

• University of Sydney

  Bachelor of Arts (BA)

  2008 — 2010

Skills

• Collaboration Solutions
• User Experience Testing
• Contextual Inquiry
• Social Media
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Axure
• Can Work Independently
• Healthy Lifestyle
• Illustrator
• Information Architecture
• Indesign
• Usability Testing
• Research
• User Interface Design
• Windows
• Marketing
• Design Thinking
• Positive Team Player
• User Experience Design
• Creative
• User Research
• Outlook
• Energetic Team Player
• User-Centered Design
• Strong Writing Skills
• Strongly Self-Motivated
• Food & Beverage
• Adobe Creative Suite
• Customer Service
• Microsoft Office
• Photography
• Hands-on Problem Solver
• Adaptability
• Microsoft Word
• User Testing
• Graphic Design