Alexa Lienhard

Marketing Strategist @Love's Travel Stops

Oklahoma City, OK, US

Marketing Strategy Development: Collaborate with cross-functional teams to design & implement marketing strategies that align with business goals and target audience needs.Campaign Planning: plan and execute marketing campaigns across various channels to maximize reach, engagement, and ROI.Budget Management: Develop and oversee marketing budgets, ensuring efficient allocation of resources to achieve desired outcomes.Content creation: Work closely with graphic design, UX design, and other creative teams to develop compelling and relevant content that resonates with the target audience.Performance Management & Presentation: Regularly monitor and analyze marketing campaign performance, making data driven recommendations for optimization, and gaining buy-in from the business lines.Reporting: Prepare and present detailed reports on marketing initiatives, highlighting key outcomes to the leadership team.Innovation: Identify new marketing opportunities, technologies, and strategies to stay ahead of the competition and drive growthBrand Consistency: Ensure brand consistency across all marketing materials and campaigns

University of Oklahoma

Bachelor of Arts (BA), Human Relations