Alexa Knight
Strategic Research and Consumer Insights Leader
- Role
- Mentor - Consumer Insights at The 30 Minute - University
- Location
- Kingston, NY, US
- LinkedIn followers
- 500 followers
About Alexa Knight
Alexa is an independent market research and insights leader with a creative strategy foundation. She is passionate about leveraging insights to drive creative inspiration, ideation and implementation. Working with Startups to Fortune 100 companies, she is known for her ability to demystify complex concepts through clear and concise storytelling. As a freelance B2B and Consumer Insights consultant her expertise ranges across financial services, technology, media and retail/e-commerce sectors. Recent client experience includes American Express, Instagram, Zapier, Kraken, Feeld, FDA, Merck, WeTransfer and MSNBC. Outside of her research work, Alexa is a ecological gardening strategist, focusing on native plants and invasive species remediation. She is a NY DEC-certified herbicide applicator, specializing in innovative and precise targeted methods e.g, foam, sponge and paint as well as stem/trunk injection. Expertise: project design and leadership; research moderation; workshop facilitation; brand positioning and messaging; creative evaluation and optimization; segmentation; customer journeys and audience personas; brand health tracking; UX research; trends analysis; rhetorical analysis; research synthesis; staff mentoring, training and development.
Experience
Mentor - Consumer Insights
Jun 2020 — Present
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