Alexa Dugmore
Senior Product Manager @Drivetech
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WORK HISTORY
Senior Product Manager @Drivetech
Drivetech creates and delivers driver training and risk management for businesses, creating safer roads and communities. Part of the Senior Leadership Team with responsibility for multiple teams. One creates and updates our digital educational products, one is creating a transformative B2B SAAS platform, and finally I have day to day oversight of marketing.This is an idiosyncratic role leveraging a mixture of agile principles and entrepreneurial thinking in a small business unit within the rigour of an enterprise level organisation. Key achievements- Creation and maintenance of a new product pipeline which leverages insights and analysis to optimise revenue. Our most recent product launches have led to a 60% reduction in risky behaviour, significantly beating our targets- Leading on developing the new business model definition, strategy and change so we are able to operate as a subscription led business- Introduction of Human Centred Design principles to our new product development process- Creation and rollout of a robust business case process- Created internal horizon scanning and innovation capabilities. Our most recent workshop launches have already delivered £50k incremental revenue after only 2 months- Introduced a test and learn approach to AI c.2 years ago. We now routinely use AI in all of our product builds making us c. 30 - 50% more productive- Development of our marketing strategy and planning cycle to provide greater focus on results based decision making- Commissioning and managing customer research and then facilitating the translation of the research into a multifaceted proposition which will ensure that our comms are consistent and optimised to resonate with our target audience- Quickly ascended learning curve for agile design and development to take Product Owner responsibility for SaaS platform- Leading on scoping the new platform and developing a project approach that manages risk, mitigations, time, budget and roles.
EDUCATION
University of Bristol
2:1, Sociology BSc Hons
Cranfield University
Short Course, Innovation Strategy and Management
EConsultancy
Fast Track Digital Marketing
CIM | The Chartered Institute of Marketing
CIM Professional Diploma in Marketing, Marketing
The Scrum Alliance
Agile Product Owner
SKILLS
ABOUT ALEXA DUGMORE
Ambitious and driven Product Marketing and Innovation leader with a background in product and proposition development, portfolio and pipeline management and campaigns across B2C and B2B. Most recently I have been working within an Agile team to drive the strategic development of a B2B SAAS platform which will fundamentally transform our business model. Experienced in leading teams in strategy and getting hands on with delivery. Degree educated with a CIM diploma and further professional qualifications in Agile Product Ownership, Innovation and Digital Marketing.
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