Alexa Corcoran

About Alexa Corcoran

Marketing and communications manager specializing in digital platforms. I have over 10…

Experience

1. Manager, Digital Communications, Social and Community Management

   VF Corporation

   Apr 2019 — Present · Denver, CO, US

   Support all aspects of VF’s global Corporate Affairs function, with an emphasis on developing digital strategies and using digital channels to maximize communication effectiveness. This position benefits from high-visibility within the corporation and includes the opportunity to build collaborative relationships across VF’s diverse portfolio of global brands and functions.Duties include:• Being a key member of the Global Corporate Affairs team with responsibility for leveraging digital communications to enable all work streams within the function.• Advise internal business partners on style, usability and web content best practices.• Partner with Director, Digital Communications on intranet content strategy implementation and ongoing maintenance.• Execute external website strategy implementation and content updates.• Build and send mass email communications to VF associates globally.• Participate in the building of new digital platforms (social media, web presences, etc.).• Lead community management of internal collaboration platform; manage day-to-day engagement and campaign execution.• Manage day-to-day engagement, content creation and posting on corporate social media channels (LinkedIn, Twitter, YouTube, etc.).• Partner with and advise communications, photography, creative, video and technology agencies on campaigns and digital projects.• Administer digital asset management system.• Measure communication effectiveness using digital metrics and analytics.

Education

• University of New Hampshire

  Bachelor's degree, Journalism

  2008 — 2009

• University of Colorado Boulder

  Broadcast News, Journalism and Mass Communication

  2009 — 2012

• University of Virginia

  Semester at Sea

  2010 — 2010

Skills

• News Writing
• Camera
• Blogging
• Broadcast
• Foursquare
• Video
• Xcel
• Newsletters
• Gopro Technology
• Press Releases
• Digital Media
• Editing
• New Media
• SEO
• Public Relations
• Delegation
• Media Relations
• Social Networking
• Multimedia
• Stand-Up Comedy
• Copywriting
• Journalism
• Advertising
• Feature Articles
• Wordpress
• Writing for the Web
• Facebook
• Google+
• Video Editing
• Content Strategy
• Copy Editing
• Microsoft Word
• Web Content
• Television
• Producing
• Email Marketing
• Public Speaking
• Microsoft Xcel
• Writing Skills
• Social Media