Alexa Andersen

About Alexa Andersen

Global, consumer-obsessed leader at the intersection of sport, lifestyle, fashion, and…

Experience

1. Senior Vice President Merchandising

   PUMA Group

   Jan 2024 — Present · Boston, MA, US

   Recruited to provide leadership and strategic guidance across all elements of the North America Wholesale and Retail Merchandising organizations, as well as with a newly created Partnerships & Collaborations team. Responsible for developing and managing footwear, apparel and accessory assortments that drive PUMA North America’s Wholesale and Direct to Consumer business, delivering margin and revenue targets, and positioning the brand in the North America marketplace to build brand equity and enhance customer satisfaction. Reports directly to the PUMA North America President.• Right Product. Right Price. Right Time. Responsible for developing and managing footwear, apparel and accessoriesassortments that drive PUMA’s business throughout all distribution channels, delivers margin and revenue targets, andappropriately positions the brand in the North America market place• Develop and lead the North America Partnership & Collaboration Strategy for current and future brand direction• Lead & Drive Wholesale Merchandising Product Strategy with relevant, curated assortments and buys• Responsible for sales, margin, profitability and inventory productivity goals across all channels• Create and manage an annual budget for Merchandising: revenue, margin, OPEX and profitability deliverables.• Lead all regional creation needed to drive specific business in North America to meet goals and consumer needs

Education

• Nyenrode Business Universiteit

  IMBA

  2008 — 2009

• The University of Texas at Austin

  BS

• ITESO Universidad Jesuita de Guadalajara

  Communication and Media Studies

• University of San Diego

  BS

• Northwestern University - Kellogg School of Management

  Master of Business Administration (MBA)

  2009 — 2009