Alexa Amster

About Alexa Amster

Alexa is an account director at Weber Shandwick with 7+ years of experience leading high-impact, culturally relevant brand work for global brands. Based in Atlanta, Alexa specializes in guiding complex consumer accounts: overseeing financial stewardship, day-to-day client counsel, cross-functional teams, and partner ecosystems across CPG, food & beverage, travel & hospitality, retail, healthcare, logistics, and technology.Alexa sits at the intersection of creativity and operational leadership. She has served as a creative strategist for Airbnb, driving distinctive global campaigns that embed brands into culture and unlock meaningful partnerships at scale. She has led campaign and product-launch strategy across portfolios of iconic brands, including Mondelez and The Coca-Cola Company, translating innovation into relevance for modern consumers.Known for calm leadership, sharp strategic instincts, and a collaborative style, she thrives in moments that demand both vision and execution, whether launching new platforms, stewarding marquee brands, or mentoring teams to do their best work.

Experience

1. Account Director, Client Experience

   Weber Shandwick

   Jul 2025 — Present · Atlanta, GA, US

   Clients include: Danone (Activia, OIKOS), Georgia-Pacific (Brawny Paper Towels, Vanity Fair Napkins), Mondelez International (CHIPS AHOY, RITZ Crackers), U.S. Bank

Education

• Virginia Tech

  Bachelor of Arts (BA), Public Relations/Image Management and French

  2014 — 2018

Skills

• Social Networking
• Public Speaking
• Microsoft Office
• Microsoft Word
• Microsoft Powerpoint
• Facebook
• Social Media
• Leadership
• Copy Editing
• Social Media Marketing
• Microsoft Excel
• Powerpoint
• Teamwork
• Team Management
• Writing