Alexa Aldrich
Buying & Merchandising Leader | Digital-First Luxury Retail | Brand Elevation & Profitable Growth
- Role
- Director of Buying & Merchandise Strategy at Olivela
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Alexa Aldrich
An e-commerce professional with 13+ years at the intersection of luxury and innovation in retail. My career is marked by an ability to combine analytical rigor with authentic collaboration, building trusted brand partnerships and translating data and insight into clear, actionable strategies that drive meaningful results. I lead with a steady, pragmatic voice, bringing focus and direction to complex, fast-moving environments.After contributing to Moda Operandi’s early growth, I joined Olivela, where I’ve driven strategic growth across multiple roles and now serve as Director of Buying and Merchandise Strategy, overseeing buying, merchandise planning, and assortment strategy. Olivela is a high-growth, luxury e-commerce company with a social impact model that donates 20 percent of net profits to its cause partners. Its innovative approach has cultivated a loyal customer base and attracted strong investor support, including a $35 million Series A led by Morgan Stanley.I’m committed to leading with clarity and focus, ensuring that every decision, partnership, and strategy drives measurable impact, operational excellence, and scalable growth.
Experience
Director of Buying & Merchandise Strategy
Apr 2025 — Present · New York, NY, US
Olivela is a mission-driven, luxury e-commerce company pioneering cause-based retail. Joined during its founding year and played a central role in guiding the business through multiple stages of growth. Advanced to Director, overseeing Buying, Planning, and cross-channel execution of merchandise strategy- Led team to achieve 80% growth in topside revenue since stepping into leadership position- Drove strategic inventory restructuring, yielding net margin improvement of bps and AOV +167%- Expanded dropship penetration from 48% to 98% of total inventory, reducing inventory liability and improving overall profitability- Developed POS strategies and led cross-functional execution across experiential and retail touchpoints, driving +44% growth in POS sales- Supported successful close of $35MM series A round led by Morgan Stanley- Raised 1MM+ days of education funded for children worldwide through impactful partnerships.
Education
Questrom School of Business, Boston University
Bachelor of Science, Business Administration
2009 — 2013
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