Alex Winnick

About Alex Winnick

Performance-driven and creative professional with extensive experience in copy and…

Experience

1. Founder Managing Writer

   Alex Writes

   May 2017 — Present

   Create engaging copy and content that tells the brand story and connects with the target audience. o Quadrupled keyword-driven traffic over 2 years with high-quality content that captured audience attention for automotive vertical blog.• Review metrics to assess performance and adjust strategy as necessary. o Delivered new PPC copy with a 7.95% CTR (2x greater than the industry average) by shifting strategy from a school-branded campaign to a program-focused campaign.• Write specialized client blogs, press releases, bylined articles, websites, ghostwriting, social media content, PPC, and thought leadership pieces for owned, earned, and paid media.• Partner with stakeholders to recommend brand and content strategy. o Drove 63% increase in traffic to blog by persuading the client to adopt SEO best practices and consistent posting schedule.• Guide overarching branding decisions for clients by completing personas, competitive analysis, and content outlines.

Education

• University of Southern California

  Bachelor of Arts (B.A.), Communication

  1999 — 2003

Skills

• Customer Service
• Proofreading
• Real Estate
• Leadership
• Marketing Strategy
• Social Media Marketing
• Marketing Communications
• Negotiation
• Email Marketing
• Marketing
• Interactive Marketing
• Copywriting
• Digital Marketing
• Training
• Team Building
• Management
• Digital Media
• Social Media
• Integrated Marketing
• New Media
• Advertising
• Sales
• Budgets