Alex Williams
Chief Executive Officer @Small Print Compare
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WORK HISTORY
Chief Executive Officer @Small Print Compare
Southport, GB
Small Print Compare helps consumers and businesses make better decisions by comparing the fine print in contracts, subscriptions, and policies, turning complexity into clarity.Founded and leading Small Print Compare, an early-stage startup focused on making the “small print” easy to understand and compareDriving product strategy, market validation, and early customer acquisitionBuilding the platform from the ground up, from concept through to MVP and launch
EDUCATION
University of Southampton
BSc, Economics with Finance
Chartered Institute of Insurance
Certificate in Insurance, Cert CII
Chartered Institute of Insurance
Award in London Market Insurance
University of Southampton
Post Graduate Certificate in Education, Mathematics
SKILLS
ABOUT ALEX WILLIAMS
I’m the CEO and joint Co-Founder of Small Print Compare, a startup focused on helping sellers sell and buyers buy by making insurance cover easier to understand and compare.In the insurance sector, purchasing decisions are too often driven purely by price — not by what’s actually covered. Small Print Compare addresses this by allowing customers to quickly and clearly compare differences in cover between insurance providers, bringing transparency to the decision-making process.Our solution supports multiple use cases. For consumers, it enables informed buying by highlighting meaningful differences beyond price. For insurers and brokers, it can be used within call centres to support advised sales, helping teams explain cover clearly and confidently. For price comparison sites and platforms, our API allows this information to be displayed directly within their own journeys — elevating comparison from price-led to value-led.As CEO, I lead the business end-to-end, including product strategy, market validation, MVP development, and early go-to-market planning. We’re currently engaging with potential users and partners ahead of our first commercial launch and are always open to conversations around collaboration and early adoption.
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