Alex Westrom

About Alex Westrom

Growing up, my brother and I had a tub of LEGO that we used to dump out onto the carpet. We would build for hours, often times pitting our creations against each other in a \"war\" to see whose was best. He was two years older, so his creations were always a bit more advanced, but it never stifled my creativity or discouraged me from building something better the next day. It\'s funny to think about how our LEGO wars influenced my career, but the truth is that the challenge of building something better each day is something that I continue to do today. My creative mind gives me a place to start, but I\'m always looking for ways to do things bigger or better than the last time. Throughout my career I\'ve had the opportunity to work with some great people and work on some really amazing projects: I marketed \"Man in the High Castle\" on the Prime Video service, worked with an incredibly talented design team to create signage for the first-ever Amazon Go store, and I\'ve had the pleasure of talking to engaged customers to understand how Starbucks could create better digital experiences. And throughout all of those accomplishments, I relied on my creativity and high standards to deliver the absolute best work that I could. My pursuit of success has recently landed me an incredible opportunity for Samsung as a Retail Marketing Manager, calling on Amazon and Costco, but no matter what, I will always keep pushing myself to be smarter and work harder to build that perfect LEGO creation.

Experience

1. Manager, Retail Marketing

   Nintendo

   Jul 2022 — Present · Redmond, WA, US

   Lead team to develop, plan, manage, and execute marketing campaigns at retail. Scope covers omnichannel strategies, in conjunction with advertising and retail merchandising teams. Partner cross-functionally to deliver a best-in-class experience, across publishing, content, field teams, brand, design, legal, sales, and licensing.

Education

• Washington University in St. Louis - Olin Business School

  BSBA, Marketing, International Business

  2005 — 2009

Skills

• Event Planning
• Data Analysis
• Social Media
• Research
• Management
• Digital Media
• Sales
• Public Speaking
• Strategy
• Digital Video
• Leadership
• Advertising
• Analysis
• Business Development
• Digital Marketing