Alex Wang
Executive Director of Marketing and Communications at SANS Technology Institute
- Role
- Executive Director of Marketing and Communications at Sans Technology Institute
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Alex Wang
Experienced growth marketing executive with 20+ years of expertise in shaping brand…
Experience
Executive Director of Marketing and Communications
Dec 2018 — Present
Oversee marketing and communications for one of the largest cybersecurity programs in the United States and the only college focused exclusively on cybersecurity• Develop and execute strategic marketing campaigns to build awareness, drive traffic, promote engagement, and generate leads, increasing enrollment by more than 270% and revenue by more than 660% in six years• Led the development of the college’s first responsive website, including writing all content and managing SEO and SEM, generating a 40% increase in web traffic• Developed marketing dashboard to assess and optimize campaigns, resulting in a 20% reduction in cost per lead• Successfully launched a suite of new academic programs, including the college\'s first undergraduate programs, four graduate certificate programs, and a global scholarship program• Serve on the college\'s leadership team for long range planning and establishment of enrollment goals
Education
Stony Brook University
BA
New School University
MA
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