Alex Wagner
Central PA Photographer | CapturedByAlexKelsey
- Role
- Marketing & Communications Director at North Star Initiative
- Location
- Lancaster, PA, US
- LinkedIn followers
- 500 followers
About Alex Wagner
Results-driven marketing and communications professional with a proven track record of creating impactful campaigns and engaging communities on both small and large scales.Experienced Marketing and Communications Director at a non-profit organization dedicated to serving women who have been victims of sex trafficking with a demonstrated exceptional leadership and creativity in driving marketing initiatives.Key achievements includes the successful development of an influencer community ambassador program from concept to implementation. Through strategic recruitment efforts, continuing to built a network of ambassadors who amplified the organization\'s message and mission, reaching a broad audience.Experienced as an overseer in all aspects of social media marketing and analytics, email marketing, website development, and videography. Continued monitoring of analytics, providing regular summaries to superiors and utilizing the data to optimize marketing strategies while leading the design of marketing materials and collaborating with non-profit residents on creative projects to promote the organization\'s objectives effectively.Apart from digital marketing, has extensive experience in speaking engagements, team leadership, networking, and event planning for non-profit initiatives of varying scales. Executing marketing objectives from inception to completion, including logo design, merchandise design, sales management, and project coordination through print media.With a background in designing brand voices and guidelines for small local businesses, specializing in beauty, boutique, and high-end fashion retail brands. Effectively managed teams in retail settings and boardroom environments to achieve marketing objectives and enhance brand presence.Self-motivated, well-organized, and creative, with a collaborative approach to teamwork. Passion for driving positive change through strategic marketing initiatives, evident in work ethic and commitment to excellence.
Experience
Marketing & Communications Director
Jul 2023 — Present · Lancaster, PA, US
Education
Penn State University
Bachelor’s Degree, Business & Marketing
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