Aleksei Triastcin
Ecommerce Manager | 60% Conversion Increase | Tech, DIY, Furniture, Sales
- Role
- Ecommerce Manager at Hoff
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Aleksei Triastcin
With over six years of experience in e-commerce and product management, I have…
Experience
Ecommerce Manager
Oct 2020 — Present · Moscow, RU
Achieved a 60% increase in conversion from product cards to the shopping cart over two years of work.Implemented a revolutionary change in the website menu structure, boosting category transitions by 20% and setting a new industry standard.Increased organic traffic by 45% for key search queries.Introduced rich content describing the features of 500 products.Conducted 40 CustDev interviews, analyzed competitors and demand, addressed 20 issues, and executed 10 product tasks, including the launch of stylish mini-sofas.Implemented the integration of customer photos into the product gallery, resulting in a 10% increase in conversion.Developed and launched 50 promotional campaigns for effective category promotion.Optimized the customer reviews section in product cards, enhancing the user experience.
Education
Perm State National Research University
Bachelor's degree
2013 — 2017
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