Alex Tremaglio

About Alex Tremaglio

I use my passion for innovation and skills as a moderator and facilitator to enable clients to connect to consumers, synthesize key findings, uncover insights and drive consumer-centered business decisions.I spent 3 years at Georgia-Pacific building a full-service qualitative capability and created Consumer Passport – a consumer engagement program designed to drive consumer obsession and consumer-first thinking for all 300+ Georgia-Pacific Consumer Business employees.I began my career on the vendor side gaining experience in traditional qualitative methods like focus groups, in-depth-interviews, in-homes and shop-alongs but my background stems from leveraging more non-traditional and mixed-methodologies like: Consumer Connects®, Ideation Sessions, Consumer Workshops, Design SPRINTs and Anthropologic Social Listening. I also have significant global research experience coordinating complex research studies across multiple countries.I have worked across multiple categories such as Agriculture, Children’s Retail, Education, Food and Beverage, Health Care, Home Care and Cleaning, Paper Goods, Toys, as with all channels of retail, including Food, Mass, Club, Dollar and E-commerce. I am passionate about market research and wanting to understand who a person is as well as how they think, behave and feel. In order to satisfy my continuous need for learning and growth, my goal is to constantly remain a \'student’ of consumer behavior and to never stop finding opportunities to be challenged and ask questions.

Experience

1. Vice President

   Radius

   Jul 2023 — Present

   As a Vice President I leverage my background in mixed-methodology and innovation to offer full-suite of qualitative solutions. I specialize in moderating, where ethnography through conversation leads to disruptive commercial innovation and consumer insights. I enable brands to move faster and drive innovation through techniques such as moderation, ideation, co-creation, design thinking, design SPRINTs and synthesis.I also operate as a Global Research Coordinator which means for projects scoped beyond the US, I help manage and coordinate complex research studies across multiple countries. I am fortunate to lead a team of researchers within each market which ensures continuity and consistency within in market.As a skilled report writer, I communicate research results and explain findings with compelling stories that illustrate key opportunities, provide a clear articulation of ideas and a path to achieving activation.My role is to represent and bring to life the voice of the consumer and ensure that he/she lives at the heart of every action clients and brands take.

Education

• Miami University

  Bachelor of Science in Business, Marketing

  2010 — 2014

• RIVA Training Institue

  RIVA 201- Fundamentals of Moderating

  2015