Alex Thorp

Head of Centrally Managed Markets @Trinity College London

London, GB

As the Head of Centrally Coordinated Markets at Trinity College London, I am at the forefront of driving growth and digital transformation across multiple international markets, with a particular focus on the Americas, Australasia, Middle East, and Africa. My role involves:Strategic Leadership & Market Development: I guide the Centrally Coordinated Markets (CCM) Team in crafting and executing market growth strategies to maximise sales potential and evolve markets to self-sustaining stages. This involves aligning our activities with Trinity’s global strategy and fostering market maturity.Digital Transformation and Pandemic recovery: Pioneering the digital overhaul of CCMs. This strategic shift is not just about adopting new technologies but is a cornerstone in realising growth potential and reducing reliance on established markets. This strategy was instrumental in navigating multiple global markets through pandemic challenges, successfully steering toward pre-pandemic levels with innovative online delivery and digital product offerings, achieving significant sales milestones.New Market Penetration & Integrated Marketing: My role includes developing new market entry strategies, using thorough market assessment and prioritisation to tap into emerging opportunities. In collaboration with multiple departments, I oversee diverse campaigns aimed at client acquisition and retention.Partnership Development & Stakeholder Engagement: I actively engage in initiating, negotiating, and securing key partnerships, especially with educational entities in strategic regions like the Middle East and Africa. My role involves travel for direct engagement with major stakeholders and C-level interactions across B2B and B2G sectors, driving forward our strategic initiatives and partnerships.My commitment is to not only meet but surpass our market potential, solidifying Trinity College London\'s position as a global leader in English language, music, and drama assessments.