Alex Simpson

WORK HISTORY

EDUCATION

SKILLS

ABOUT ALEX SIMPSON

Hi, my name is Alex!I’m a Senior Manager, Brand Marketing with 9+ years of experience in brand strategy, product positioning, and campaign execution across the sports, entertainment, and consumer industries. Colleagues would describe me as strategic, adaptable, and results-driven, which has enabled me to develop and execute go-to-market strategies, lead cross-functional teams, and drive high-impact marketing campaigns that elevate brand visibility and audience engagement.Throughout my career, I’ve worked with major brands to launch large-scale marketing initiatives, optimize brand positioning, and execute sponsorship-driven campaigns that fuel business growth. I’ve led brand partnerships, executed multi-million-dollar paid media campaigns, and developed digital asset management strategies that improve efficiency and scale creative execution. Key contributions include:• Launched rebranding initiatives for NASCAR-owned tracks, ensuring consistent brand storytelling and stronger fan engagement.• Implemented paid media campaigns for marquee industry events like the Daytona 500 and LA Clash, expanding audience reach.• Developed and executed GTM strategies that increased brand engagement, optimized sponsorship activations, and drove revenue.I thrive in high-expectation, high-visibility environments where innovation and storytelling fuel success. Whether leading a team, collaborating with agencies, or shaping a brand\'s next big move, I bring passion, creativity, and a relentless focus on results. My passion for brand storytelling and excellence in go-to-market execution fuels my drive to continually push the boundaries of what is possible in business. Connect with me to talk about brand strategy, product marketing, sponsorship activations, or general industry news or updates.I look forward to connecting with you here on LinkedIn or at a••••••••@gmail.com.