Alex Sieklicki

Culture Marketing Manager @Marshall Group

NY, US

Executes brand strategy in the US market, driving brand love for various product categories by activating in key markets in authentic and memorable ways. Concepts and executes consumer events including agency management, creative direction, and marketing strategy with a focus on activities in NYC, LA, and Austin.• Leads media partnerships, amplifying brand message through both direct partnerships with legacy publications and influencers via media agencies on top of supporting digital media asset trafficking. Through partnership with our PR agency, grew brand coverage YOY by 20% with a reach of over 14 billion.• Expands lifestyle and b2b presence within the Americas, ensuring Marshall shows up with culture-driving partners and collaborators• Supports artist and music efforts, identifying and collaborating with emerging artists to support the next generation of musicians and the independent venues that support them