Alex Saghatelian

About Alex Saghatelian

Transformational Product & GTM leader, developing & implementing strategies to accelerate business growth & success.Specialties/Skills: Pricing Strategy, Packaging Strategy, Monetization, Product Strategy, Business Growth, New Product Introduction, Corporate Strategy, Competitive and Market Strategy, Transformational Change, Deal Management, Product Management, SaaS Commercial Models, Customer Lifetime Value Optimization, Competitive Analysis, Technology Strategy and Transitions, Software Defined Networking, Cloud Monetization, Management Consulting, Strategy Development, Business Development, Market Analysis, Competitive Analysis, Strategic Planning, Program Management, Operational and Organizational Effectiveness, Change Management, Meeting Facilitation, Executive Communication, Business Architecture, Decision Support, Pricing and Licensing Strategies, Policy and Governance, Sales and Channels Processes, High Tech Industry, Financial Services Industry, ERP Industry

Experience

1. Vice President, Strategy & Operations - Commercialization & Monetization

   ServiceTitan

   Nov 2025 — Present · Glendale, CA, US

   As Vice President at ServiceTitan, I lead the commercialization and monetization strategy that turns innovation into customer value and scalable revenue. I build the pricing, packaging, and go-to-market frameworks that shape how products are positioned, launched, and grown—ensuring product-market fit, clear value propositions, and durable revenue models.Partnering cross-functionally with Product, GMs, Sales, Marketing, Finance, Operations, and IT, I drive the full commercialization lifecycle: customer insight and willingness-to-pay analysis, business case development, value-based pricing, packaging strategy, GTM readiness, and post-launch optimization. This work delivers meaningful impact in adoption, ARR growth, margin expansion, and operational excellence.By combining customer-centric strategy, data-driven monetization, and disciplined cross-functional execution, I transform innovation into high-performing commercial outcomes that fuel long-term customer and business success.

Education

• UC Santa Barbara

  BA, Business/Economics w/Accounting Emphasis

  1995 — 1999

• USC Marshall School of Business

  MBA, Strategic Management and Consulting Concentration

  2003 — 2005

Skills

• Profitability Improvement
• Business Strategy
• Change Management
• Corporate Strategy
• Pricing Negotiation
• Management Consulting
• Management
• Corporate Finance
• Deal Management
• Business Management
• Commerical Transactions
• Saas
• P&L Management
• Business Process
• Advanced Pricing
• New Business Development
• Leadership
• Program Management
• Strategic Communications
• Software Licensing
• Pricing Strategy
• Profit & Loss Management
• Cisco Networking
• Enterprise Software
• Strategic Consulting
• Business Planning
• Webex
• Business Intelligence
• Cross-Functional Team Leadership
• Leading Change
• Product Strategy
• Workday
• Cloud Computing
• Product Management
• Communications Strategy
• Software as a Service (Saas)
• Business Development
• Strategy
• Digitial Transformation
• Corporate Development