Alex Rose

General Manager - Flatiron @Chelsea Piers Fitness

US

As General Manager at Chelsea Piers Fitness – Flatiron, I lead a dynamic team in delivering a best-in-class fitness and wellness experience within one of New York City’s most iconic athletic brands. I oversee all aspects of club operations, team development, and member engagement, driving performance and growth through a culture of excellence, innovation, and community.Lead and inspire a cross-functional team of fitness, sales, and operations professionals to achieve revenue, retention, and service excellence goals.Deliver a premium member experience by maintaining the highest standards of hospitality, cleanliness, and facility presentation.Partner with corporate leadership to execute business strategy, manage budgets, and exceed performance KPIs.Drive membership growth through local partnerships, brand activations, and engagement initiatives that strengthen the Chelsea Piers community.Implement staff development programs that enhance performance, accountability, and culture.Oversee day-to-day operations, financial management, and safety compliance to ensure seamless and efficient club performance.Champion an inclusive, high-energy environment that aligns with the Chelsea Piers mission of inspiring active lifestyles and community connection.

Penn State University

Bachelor of Science (BS) with Distinction, Business with Accounting option

Pace University - Lubin School of Business

Master of Finance, Finance

Mount Vernon High School

Regents Diploma, Accounting and Business/Management