Alex Rivas

About Alex Rivas

On-Premise Division Manager at Reyes Beer Division, the largest beer distributor in the United States. I have more than 15 years of experience in the beverage industry, specializing in on-premise sales and marketing.In my current role, I lead a team of sales professionals to achieve revenue and profitability goals, while maximizing brand presence and loyalty in the on-premise channel. I leverage my skills in customer service, negotiation, and problem-solving to enhance existing account growth and identify emerging On-Premise accounts. I also provide training and education to staff and customers on the products and services offered by Reyes Beer Division. Previously, I worked at Proximo Spirits, where I received the Presidents Award for being the company leader in sales, and programmed the distributors on-premise regional account department for KPI attainment on key initiatives quarterly. My mission is to deliver results and exceed expectations in the on-premise sales and marketing field.

Experience

1. on Premise Division Manager

   Reyes Beverage Group

   Sep 2021 — Present · Pompano Beach, FL, US

Education

• University of Northern Iowa

  Bachelor of Arts (B.A.), International Business

  1998 — 2002

• University of Northern Iowa

  Bachelor's degree, International Business

  2000 — 2003

Skills

• Brand Management
• Marketing Strategy
• Wine
• Trade Marketing
• Distributors
• Beer
• Inventory Management
• Forecasting
• Account Management
• Market Planning
• Event Management
• National Accounts
• Beverage Industry
• Brand Development
• Sales Management
• Winemaking
• Food Pairing
• Management
• Restaurants
• Marketing
• Champagne
• Sales
• Wine Tasting
• Key Account Development
• Alcoholic Beverages
• Iri
• Wine & Spirits Industry
• Food & Beverage
• Customer Service
• Wineries
• Pricing