Alexander Richter
Head of Product @The Customization Group
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WORK HISTORY
Head of Product @The Customization Group
Berlin, DE
EDUCATION
Hochschule für angewandtes Management
Bachelor of Arts - BA, Betriebswirtschaftslehre (BWL)
Technische Hochschule Ingolstadt
Business Informatics
ABOUT ALEXANDER RICHTER
As Head of Product at The Customization Group, I lead product strategy, portfolio ownership, and lifecycle management across a global mass-customization platform — spanning 20+ D2C online shops, partner stores, and millions of personalized products shipped daily.My focus areas include portfolio performance and unit economics, AI-enhanced product creation and personalization, catalog automation and product ops, and cross-functional leadership across Design, Engineering, Data, Ops, and Marketing.Before TCG, I spent 10+ years in product management across D2C, regulated markets, and large-scale digital platforms. As Head of Product Management at Sanity Group, I aligned C-level strategy with execution and turned fragmented initiatives into focused, outcome-driven roadmaps. At nu3, I led the redesign and relaunch of six e-commerce storefronts. Earlier, at Publicis Sapient, I operated at the intersection of business goals, technical architecture, and delivery for clients like Volkswagen, Telekom, and Bosch.I also co-founded a D2C fashion brand — from product definition to e-commerce setup and unit economics analysis. That founder lens shapes how I work: commercial clarity over feature creep, focus over noise, and decisions grounded in evidence rather than opinion.
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