Alex Rice
Sr. Marketing Manager & Campaign Strategy Lead
- Role
- Sr Creative Marketing Manager at Prime Video & Amazon MGM Studios
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Alex Rice
Emmy Award-winning Marketing Executive and Lead Campaign Strategist with 10+ years of experience and a proven track record of spearheading innovative tentpole campaigns for both TV and film. Brings a wealth of experience in campaign development, creative direction, digital and social strategy, website creation, and content production. Recognized for orchestrating groundbreaking marketing initiatives that consistently push creative boundaries and deliver exceptional results. Expertise spans digital ad creative, vendor management, research and development, copywriting, film and television production, and influencer marketing. A decorated professional with multiple industry accolades, including Promax and Clio Awards, known for elevating brand narratives and driving measurable engagement across diverse media platforms.
Experience
Sr Creative Marketing Manager
Prime Video & Amazon MGM Studios
Feb 2023 — Present · Los Angeles, CA, US
I lead 360° go-to-market campaigns for Amazon Original films, series, and specials. I partner cross-functionally with creative, social, PR, partnerships, consumer insights, events, influencer, legal/business affairs, and music licensing teams to architect cohesive, insight-driven strategies and ensure flawless execution across all touchpoints. I manage filmmaker and executive producer communications throughout each campaign lifecycle and collaborate closely with campaign managers to deliver work on time and within budget. Notable achievements include launching Fallout, Amazon Prime Video’s most successful series debut to date. My leadership across creative, social, experiential, influencer, and fan engagement initiatives contributed to the campaign receiving major industry recognition, including:Emmy Award — Outstanding Emerging Media Campaign (2024)W3 Awards Best in Show — Fallout Fan Premiere Activation (2024)GEMA Awards — Gold: Trailer (2025); Gold: Digital & Social Webisode (2025); Gold: Experiential Activation (2025); Bronze: OOH (2025)
Education
University of Southern California
Bachelor of Arts (BA), Cinematography and Film/Video Production
2007 — 2011
University of Southern California
Bachelor of Arts, Film/Cinema/Video Studies
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