Alex Puertas

Regional Director of Sales @First Legal

Miami-Fort Lauderdale, FL, US

As Director of Sales, East Coast for First Legal, I lead a high-performing team of sales professionals across multiple service lines, including Court & Process, Records, Investigations, Discovery, and Trial Services. My role is to drive revenue growth, expand market presence, and strengthen client relationships across the Eastern U.S.I work closely with senior leadership and division presidents to align sales strategies with First Legal’s mission: delivering seamless File Thru Trial™ solutions for law firms and corporate legal departments. By combining strategic planning with hands-on coaching, I ensure our team is equipped to meet evolving client needs and deliver outstanding service.Key Focus Areas:Building and mentoring a collaborative, accountable sales team.Developing territory strategies to penetrate new markets and strengthen existing accounts.Partnering with practice leaders to position First Legal’s unique end-to-end litigation support model.Driving consistent revenue growth through client-centered solutions and long-term relationship building.At the core, my goal is to help attorneys win cases by simplifying the litigation process, while creating a culture of integrity, responsiveness, and resourcefulness that reflects the values of the First Legal family.

Montgomery College

Elementary Education

Western Governors University

Business Management