Alex Pischera
Director, Paid Search & Social at Kinesso
- Role
- Director, Paid Search & Social at KINESSO
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Alex Pischera
Results-driven Paid Search & Digital Marketing Leader with over 10 years of experience in SEM strategy, campaign management, and optimization. Proven ability to drive performance improvements using data analytics, machine learning, and audience insights. Expertise in cross-channel digital advertising, team leadership, and AI-driven bid strategies. Passionate about solving complex challenges and exceeding client goals.
Experience
Director, Paid Search & Social
Nov 2024 — Present · New York, NY, US
Led a team of managers and associates overseeing multi-million dollar paid search & social campaigns- Designed AI-powered optimizations, reducing a B2B client\'s CPL from $500 to under $100 in less than two years- Developed case studies & POVs to educate internal teams and support leadership decision-making- Acted as the primary strategic lead, collaborating with cross-functional teams to drive measurable growth.
Education
Northeastern University
Bachelor of Science in Business Administration, Marketing/Finance
2010 — 2015
Skills
- Data Analysis
- Social Media Marketing
- Microsoft Excel
- Product Marketing
- Display Advertising
- Sem
- Leadership
- Search Advertising
- Public Speaking
- Customer Relationship Management (Crm)
- Microsoft Office
- Sales
- Digital Marketing
- Management
- Market Research
- Marketing
- Analytics
- Digital Media
- Programmatic Media Buying
- Marketing Strategy
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