Alex Piña

About Alex Piña

I’m a commercial strategy leader focused on translating brand vision into winning retail execution. Throughout my career, I’ve operated at the intersection of marketing, sales, and customer strategy, bringing together the 4Ps to drive measurable growth across complex, multi-channel environments.In my current role, I lead customer strategy and trade marketing for the $800MM Advil business at Haleon. I partner closely with marketing and sales teams to ensure that brand strategy is effectively translated into retail execution across drug, grocery, mass, and eCommerce channels. From pricing and promotion optimization to innovation commercialization and portfolio strategy, my focus is always on delivering profitable growth and strengthening retailer partnerships.Previously, at Colgate-Palmolive, I led strategic planning and retail execution across major accounts including CVS, Walgreens, and Rite Aid. I’ve also held leadership roles in Canada and global headquarters, where I drove portfolio strategy, commercialization, and cross-functional alignment for billion-dollar businesses.What differentiates me is my ability to connect strategy to execution, leveraging data, customer insights, and strong collaboration to drive results. I bring a disciplined, data-driven approach to revenue growth management while staying deeply focused on what wins at shelf and with the consumer.I’m particularly excited by opportunities to bring this experience into dynamic, brand-driven environments where innovation, speed, and execution are critical to success.

Experience

1. Sr Mgr Customer Strategy - Advil

   Haleon

   Apr 2023 — Present

   Lead trade marketing and customer strategy for $800MM Advil portfolio• Drive 4Ps execution across drug, grocery, mass, and eCommerce• Partner with marketing to translate brand strategy into retail execution• Optimize pricing, promotion, and assortment strategies• Lead innovation commercialization and retailer sell-inSkills: Trade Marketing, Revenue Growth Management, 4Ps Strategy, Customer Strategy, Pricing Strategy, Omni-Channel, Retail Execution

Education

• University of Tampa

  Bachelor's degree

Skills

• Shopper Marketing
• Competitive Analysis
• Cross-Functional Team Leadership
• Marketing Strategy
• Forecasting
• Fmcg
• Trade Marketing
• Consumer Products