Alex Peterson

About Alex Peterson

An expert in driving convergent advertising revenue and maintaining upstanding cross-regional brand/agency relationships. Currently focused on West Coast Programmatic Sales at Paramount Streaming.

Experience

1. Senior Account Executive, Programmatic Sales - West Coast Lead

   Paramount

   Jan 2026 — Present · Los Angeles, CA, US

   Leading the West Coast Paramount Ad Sales division on all Programmatic sales & go-to-market strategy endeavors across industry leading streaming/FAST platforms in Paramount+ and PlutoTV. • Generating and managing over $190M of Programmatic Ad Revenue (PG/PMP) to date, with roughly $15M quarterly. • Fostering and developing new business, holding company video investment/client direct, and key programmatic tech partner/vendor relationships.• Upstanding knowledge on all convergent buying lanes (Linear, Digital, Programmatic, Social, Experiential) and an expertise in SSP/DSP Programmatic functions.• Manage a team of Programmatic Account Managers and the business lines for four National Vice Presidents across West Coast Independent & Hold Co business.

Education

• Rutgers University

  Bachelor of Arts (B.A.), Human Resource Management, Double Minor in Psychology and Entrepreneurship

  2011 — 2015

Skills

• Music Production
• Marketing Strategy
• Music Industry
• Soundscan
• Microsoft Powerpoint
• Operations Management
• Microsoft Word
• Powerpoint
• Social Media
• Social Entrepreneurship
• Team Leadership
• Human Resources
• Public Relations
• Entrepreneurship
• Leadership
• Public Speaking
• Marketing Communications
• Recruiting
• Startup Marketing
• Marketing
• Startup Development
• Microsoft Office
• Sales
• Leadership Development
• Marketing Management
• Management
• A&R
• Music
• Product Marketing
• Social Networking
• Social Media Marketing
• Training & Development
• Lean Startup