Alex Paul

Always having fun! Director of Content and Social Media at Hoosiers Connect.

Role
Director of Content and Social Media at Hoosiers Connect
Location
Bloomington, IN, US
LinkedIn followers
500 followers
Advertising & MarketingView LinkedIn profile

About Alex Paul

Experienced digital media creator with a demonstrated history of working at a highly…

Experience

  1. Director of Content and Social Media

    Hoosiers Connect

    Nov 2023 — Present · Bloomington, IN, US

    Scaled social media presence from 800 to followers (3,150% growth) across Instagram, Twitter/X, TikTok, Facebook, and YouTube—the fastest-growing NIL collective in the Big Ten and a top 1% growth rate for new brands.Collaborated with IU athletes, sponsors, and donors to create compelling content that boosted athlete followingsBuilt the collective’s digital brand from scratch, establishing tone, design systems, and cross-platform workflows to support rapid scaling.Coordinate and manage athlete appearances, partnerships, and social media endorsements.Contribute to the collective’s fundraising success, helping raise over $15 million for NIL initiatives.Strengthen athlete-brand relationships, ensuring compliance and maximizing NIL opportunities.

Education

  • Indiana University Bloomington

    Creative Advertising, Communication and Media Studies

    2019 — 2023

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Alex Paul — Director of Content and Social Media at Hoosiers Connect in Bloomington, IN, US | Unifers