Alex Ordoñez

About Alex Ordoñez

When ECE and K-12 programs need to reach more classrooms, they need marketing that…

Experience

1. Director of Marketing

   Frog Street

   Jan 2022 — Present

   I lead marketing at Frog Street, a leader in early childhood education, where I drive integrated growth through data-informed, cross-functional collaboration. My focus is on aligning marketing with revenue goals, ensuring every campaign and initiative supports the educators, administrators, and children we serve.I oversee a high-performing marketing team and serve as the main bridge between marketing and executive leadership. Together, we execute full-funnel strategies that promote our research-based curriculum and professional development programs across Pre-K, Preschool, Toddler, and Infant segments.In my role, I work closely with Sales, Product, and Professional Development teams to ensure our go-to-market efforts are tightly aligned with business priorities. I use data to track revenue performance, identify risks early, and optimize campaigns accordingly. My impact is measured by how well our marketing efforts translate into growth, operational efficiency, and strong partnerships across departments all in support of equipping early childhood educators with the tools they need to help children thrive.

Education

• UC Berkeley Extension

  Marketing

• California State University, Northridge

  Music Industry Studies

• Ventura College

  General Studies