Oleksandra Naidonova
Building brands + sharing digital nomad life | Fractional Brand Lead | 60+ startups, 47 countries, 13 years in marketing
- Role
- Global Brand Lead at HOLYWATER TECH
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Oleksandra Naidonova
I’m a Brand Lead with 13+ years of experience in startups, VC, and agencies My strength is turning business goals into simple, effective brand ideas. I build brand platforms from scratch, improve customer understanding, lead redesigns and know how to launch creative campaigns fast, even with small budgets. Now, I lead Global Brand & PR at HOLYWATER (entertainment tech, 30M+ users) and YOPE (Gen Z social app, 1M users). From PR and influencer campaigns to AI-driven content and creative activations, I focus on fast, high-impact brand growth without huge budgets. I also mentor at Techstars and Meta Startup Academy, sharing what actually works in startup branding. I have a degree in Brand Strategy Planning from Miami Ad School and also won the Beautiful Minds international competition in New York. Let\'s connect! Schedule a free intro call - https://calendly.com/alex-naidonova/intro-session What I Offer: 1. Brand Boost Strategy Sprint: 5 sessions in 3 weeks to pack your brand and come up with creative briefs for the contractors. Full Rebranding: Managing a complete brand makeover for you.
Experience
Global Brand Lead
Apr 2024 — Present
Leading Global Brand & PR communications for HOLYWATER, a media-tech company creating personalized worlds for over 30 million users with apps My Drama, My Passion, My Muse, and My Hero.Driving Brand Strategy & Implementation- Created a brand platform for HOLYWATER, led a full brand redesign and rollout- Develop and execute high-impact brand campaigns across both B2B and B2C channelsLeading Global PR & Communications team- Built corporate and executive communication strategies- Secured media coverage in TechCrunch, Forbes, TheRecursive, and Maddyness, etc.
Education
National University of "Kyiv-Mohyla Academy" (NAUKMA)
Bachelor's degree, Marketing
2010 — 2014
Miami Ad School
Account & Strategy Planning
2016 — 2017
National University of "Kyiv-Mohyla Academy" (NAUKMA)
Master's degree, Marketing
2014 — 2016
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