Alex Moses
Lead General Manager of Performance, Core Division @Five Iron Golf
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WORK HISTORY
Lead General Manager of Performance, Core Division @Five Iron Golf
US
Provide strategic leadership for golf operations across 10 U.S. locations, overseeing membership growth, instructional programs, and club fitting services. Partner with and mentor General Managers of Performance to elevate operational standards, strengthen organizational culture, and ensure alignment with Five Iron Golf’s long-term vision. Focused on driving sustainable growth, developing future leaders, and delivering an exceptional experience for members and guests.
EDUCATION
Wayne State University
Bachelor of Science - BS, Psychology
ABOUT ALEX MOSES
As Lead General Manager of Performance for Five Iron Golf’s Core Division, I provide strategic leadership across 10 U.S. locations, driving growth in membership, lessons, and club fitting operations while developing the next generation of leaders. I specialize in optimizing performance through operational excellence, culture-building, and aligning teams around a clear vision of sustainable success.During my tenure, I’ve delivered significant year-over-year growth — including an 88% increase in Detroit membership revenue and a 43% increase in lesson revenue in FY’25, along with a 63% and 123% increase in membership and lesson revenue respectively at our Shelby Township location. These results reflect my commitment to data-driven strategy, proactive leadership, and a member-first mindset.Today, I continue to lead and mentor 10 General Managers of Performance, ensuring each market achieves its revenue goals while strengthening the Five Iron Golf brand through innovation, accountability, and exceptional member experience. My passion lies in transforming operations into scalable systems, cultivating leadership talent, and driving consistent growth across dynamic teams.
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