Alex Moore

About Alex Moore

Alex Moore is a dynamic and strategic Market Manager at Merrill, responsible for driving business growth, leading advisor performance, and strengthening operational excellence across her market. With more than two decades of experience in banking and finance, Alex brings a proven record of sales leadership, talent development, and client‑focused execution to one of the industry\'s most competitive environments. In her role, Alex supports the Market Executive in executing the market business strategy with a focus on advisor productivity, revenue growth, and a consistent, exceptional client experience. She directly manages and coaches financial advisors, reinforcing a client‑first culture through clear expectations, performance management, and disciplined, ethical leadership. Alex also plays a critical role in recruiting, retaining, and developing top talent, creating a culture of opportunity, inclusion, and accountability within a highly matrixed organization. A committed partner across the enterprise, Alex collaborates with office management teams and internal business lines to deliver integrated solutions that seek to enhance both client outcomes and advisor efficiency. She promotes strong adherence to risk and compliance standards, supports regulatory supervision for advisors, and helps to ensure a robust control environment that protects the firm, its clients, and its people. Alex holds the SIE, Series 7, Series 66, Series 9, Series 10, and Series 31 FINRA registrations, reflecting her deep regulatory knowledge and commitment to professional standards. Her leadership is also distinguished by her longstanding dedication to diversity, equity, and inclusion. She co‑founded and co‑chairs the Black Professional Group (BPG) in the Triangle area and has been nominated for the Bank of America Global Diversity and Inclusion Award for her leadership and advocacy. She continues to champion communication, engagement, and cultural initiatives that foster an inclusive and high‑performing workplace. Guided by the principle that people thrive when empowered to show up authentically, Alex inspires her teams to lead with passion and purpose, anchored in the belief that, as OG Mandino wrote,\"Failure will never overtake me if my determination to succeed is strong enough.\"

Experience

1. Market Manager, Director

   Merrill Lynch

   Dec 2003 — Present · Charlotte, NC, US

   As Market Manager, Alex Moore partners closely with the Market Executive to execute the firm’s business strategy and drive responsible growth across the market. She leads and develops financial advisors while ensuring disciplined operational excellence and a strong risk‑management culture. Alex’s leadership focuses on recruiting, retaining, and elevating top talent, strengthening a high‑performing sales and service culture, and fostering seamless collaboration across teams to enhance both client and advisor experiences. Through strategic relationship‑building internally and within the broader community, she advances market presence and contributes to sustained market share growth.