Alex Minton
- Role
- Sr Associate Manager, Digital Strategy & Innovation at Taco Bell
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Alex Minton
Creative brand leader with 7+ years shaping culturally resonant, full-funnel campaigns…
Experience
Sr Associate Manager, Digital Strategy & Innovation
Nov 2024 — Present · Chicago, IL, US
Strategic brand marketer crafting campaigns across Loyalty, Delivery, eComm, Kiosk, and CRM - fueling growth across Innovation, Brand, Value, Beverage, and Core Menu business units. Growing digital to 45% of the business (+10% YoY) Owns end-to-end accountability for how the brand and products show up across digital touchpoints, ensuring integrated, consumer-first marketing execution.Crafts creative briefs to our in-house and external agency partners, acting as a creative champion for their work and influencing cross-functional partners to make ideas bigger. Leads weekly calendar planning and ideation sessions, challenging our teams to bring our campaigns to life in unexpected ways. Additionally, strategically works to fill any calendar gaps with transaction driving tactics. Serves as a mentor within the digital organization, fostering the development of early career talent. Selected participant in Yum’s Leadership Accel Development Program - designed to empower mid-level leaders with coaching, frameworks, and community building to grow their career. Architects a digital connections strategy, enabling creative agencies to think like digital consumers and execute storytelling on the right channel, with the right message, at the right time. Serves as a strategic advisor to senior leadership, delivering digital performance updates, trend analyses, and actionable recommendations.Synthesizes complex data and insights into compelling business cases for executive and franchisee stakeholders.Co-authored the organization’s first digital strategy playbook. Arming stakeholders with data-backed growth strategies, customer personas, and contingency plans across all business pillars.
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