Alex Jonas
Digital Strategy & Experimentation @ Verizon | Ex-Comcast | Digital Product Leader | CX and NPS Advocate
- Role
- Digital Experimentation & Operations Team Lead at Verizon
- Location
- Philadelphia, PA, US
- LinkedIn followers
- 500 followers
About Alex Jonas
I\'ve been part of Digital transformation and investment campaigns for 10+ years. Getting…
Experience
Digital Experimentation & Operations Team Lead
Sep 2024 — Present · Basking Ridge, NJ, US
I have multiple responsibilities under the larger Digital Operations Umbrella:My Domain: Straighttalk.com, Visible.com, Totalwireless.com, Verizon.com/prepaid, Tracfone.com amongst others.1.) Lead a/b testing team (4 direct reports) using Adobe Target for Verizon Value Organization geared specifically toward eCommerce that has resulted in >18% global CVR improvement and >11% sales gains (GA’s).• Defining strategic direction for TDLC (Testing Development Lifecycle) via two dedicated testing teams that serve stakeholders across the larger business: Digital Product (Experience Management), Product Positioning (Commercial Value Prop), Digital Marketing, Experience Design, and Funnel Optimization.2.) Lead Digital Enablement Analytics (30 direct reports - offshore) tasked with performance and site health proactive awareness challenges. Specialize in web analytics, VOC and NPS triage, & sales insights (Glassbox and Quantum Metric),• Cut time to production resolution by 35% which has saved the business on average >100 sales/day across all brands3.) Additional oversight of procurement & vendor management, contract negotiation, relationship efficiency, and business impacting ROI studies for accounts totaling greater than 20M yearly spend.
Education
Colgate University
Bachelor of Arts (B.A.), Architecture
2006 — 2010
The Johns Hopkins University - Carey Business School
Master of Business Administration - MBA
2016 — 2018
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