Alex Merutka
Founder | CEO @ CRAFTSMAN+ | Forbes 30U30 | Building the Operating System for Playable Ads | Deloitte Fast 500 | Inc. 5000
- Role
- CEO Founder at Craftsman
- Location
- Miami Beach, FL, US
- LinkedIn followers
- 500 followers
About Alex Merutka
I’m the CEO and Founder of CRAFTSMAN+ a creative technology platform powering high-performance ads for the world’s biggest brands.We’re not just shipping more creatives—we’re rewriting how performance teams scale. Backed by partnerships with Meta, Google, and TikTok, we’ve engineered a platform that turns friction-heavy creative workflows into data-backed, scalable growth engines. It’s the reason we landed on Forbes 30 Under 30, Deloitte Fast 500, and Inc. why top brands trust us to accelerate what actually moves the needle.Before CRAFTSMAN+, I led user acquisition and programmatic at AppLovin—managing $2B+ in ad spend and helping scale the company from Seed to $29B IPO. I also founded Node Ventures, a startup studio backing breakout ideas with speed and unfair distribution.Contributor to Bloomberg, Business Insider, and FoxNews. Member of YPO. Always building, always optimizing.
Experience
CEO Founder
Apr 2018 — Present · New York, NY, US
We built CRAFTSMAN+ to solve a very real, very overlooked problem: creative at scale.Performance marketing doesn’t fail from bad media buying, it fails from stale creative. CRAFTSMAN+ is a creative tech company engineered to close that gap. We developed a proprietary content engine that automates high-impact, data-backed playable and interactive ads. Built for speed, scale, and measurable performance.Our platform helps top mobile brands (and their growth teams) scale creative output across channels like Meta, Google, TikTok, and programmatic, without sacrificing quality or insights.Partners include category leaders in gaming, fintech, and commerce. Deloitte Fast 500 (#330), Inc. and trusted by the best because we don’t just make ads—we make performance scale.
Education
Università Bocconi
Bachelor of Arts, Business Management Economics
University of California, Santa Cruz
Bachelor of Arts, Business Management Systems and Technology Informations Management
Skills
- Team Leadership
- Online Advertising
- SEO
- Salesforce.com
- Advertising
- Digital Media
- Sales
- Management
- Lead Generation
- Programmatic Media Buying
- Online Marketing
- Social Networking
- Digital Marketing
- Mobile Advertising
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