Alex Mason

Data Analytics Lead @Amazon

London, GB
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WORK HISTORY

Mar 2026 — Present

Data Analytics Lead @Amazon

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London, GB

EDUCATION

2015 — 2016

University of Bristol

BSc, Environmental Geoscience

2016 — 2019

King's College London

BSc (Hons), Geography with Data Science (Geocomputation and Spatial Analysis)

ABOUT ALEX MASON

Data Analytics Lead & Decision Intelligence Leader with 6+ years’ experience shaping how global, data-driven organisations make commercial and strategic decisions. Currently leading global analytics strategy for MGM+ at Amazon, partnering with executive leadership across global markets to define how data, analytics, AI-enabled automation, and human judgement combine to inform pricing, investment, and growth decisions.Operate at the intersection of analytics, data science, and data engineering, helping define analytics and data science strategy while contributing to the design of scalable data platforms, governance models, and decision systems. Known for translating complex technical and commercial problems into clear, decision-ready options, setting guardrails around automation and AI use, and ensuring analytics drives outcomes, trust, and long-term value rather than reporting volume.Technical stack includes advanced skills in SQL, Python, and modern BI tools (Power BI, Tableau, Databricks, Redshift), with hands-on BI engineering experience building pipelines and scalable reporting infrastructure to improve data maturity and enable self-service.

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Alex Mason — Data Analytics Lead at Amazon in London, GB | Unifers