Alex Marks
Marketing Director @Posterscope
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WORK HISTORY
Marketing Director @Posterscope
London, GB
Joining a business and an industry both ravaged by Covid I was given a remit to revitalize the brand and restore reputation & growth to the UK’s original OOH media agency. My role is divided into a number of areas. From an externally facing perspective I am responsible for brand development, market reputation, lead generation and pitch management. As part of the senior leadership team I am also heavily involved in training, client facing support and developing our creative culture.Achievements to dateDeveloped a new brand positioning and assets (including website, creds, social media and videos)Lead gen activities - thought-leadership, whitepapers, reports and webinars delivered over 500 MQL’s to dateLed the new business process to convert over £10m of new business for the agency Launched two newsletters that have grown our prospect pipeline by nearly 50%Helped to develop ‘Nifty Picnic’ a creative community that sits at the heart of our service offering - Lead a bi-weekly editorial team and run creative workshopsSocial media channel growth of 20%PR coverage has increased by 50% YOY each yearDevised and delivered training internal training program on ‘problem definition’ and creative thinking’Delivered numerous client facing workshops on ‘what’s possible in OOHProvided senior support across the agency on creative briefs15 industry awards won
EDUCATION
The University of Huddersfield
BA Hons, Marketing
SKILLS
ABOUT ALEX MARKS
An award-winning, commercially focused Growth Marketing Director. Agency and media owner experience across a range of clients and sectors, both in the UK and Internationally. Instrumental in driving growth for agencies such as Posterscope, Dentsu UK & I, Mediacom Ireland, BeenThereDoneThat and The River Group. I developed eBay’s advertising business across international markets, increased the profile of Microsoft’s UK advertising division, and re-launched Posterscope, the UK’s original OOH agency. A published author, regular commentator, writer and conference speaker on marketing issues, and a CEO mentor and consultant for arts charity HVH Arts.
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