Alex Manning

About Alex Manning

If TikTok Shop isn’t driving measurable revenue and impact for your brand, you don’t have the right operator.My philosophy is the ACE Framework - quite literally the playbook TikTok gives Sellers to execute. Success on TikTok Shop isn\'t secrets. It\'s inputs.A — AssortmentWe identify the products with the highest potential for TikTok Shop: strong margins, clear emotional value, and the ability to scale through creators.C — ContentWe create a predictable engine of affiliate videos: curated sampling, targeted outreach, briefs that convert, and weekly volume at scale.More qualified creators → more content → more GMV.E — EmpowermentWe empower the flywheel: double down on winning creators, scale ads behind top videos, bundle hero products, and align with TikTok platform promos to maximize subsidies. Now that\'s how you turn momentum into compounding growth!(With many, many more steps and execution in between) Better CAC, more GMV, stronger creator relationships, and systems your internal team can build on.If you want someone who treats TikTok Shop like a performance channel, understands the numbers, and operates inside your team to drive measurable results… let’s talk.

Experience

1. Founder

   Manning Media Group

   Oct 2021 — Present · Charleston, SC, US

   Client Success StoriesMid Size Beauty & Personal Care Brand Consistent TikTok Shop GMV months after 60 days Consistent GMV months with 7 figure months during spikes Achieved 3x+ ROAS on paid spendBuilt a high-volume affiliate engine producing videos per monthScaled a system that drives predictable revenue using a blend of affiliates + ads + strong offer strategyCold Start Health BrandGrew revenue from to in 90 daysLowest cost per acquisition across all of their paid channelsHighest ROAS across the entire marketing mixScaled affiliate engine from 100 videos/month → videos per monthBuilt a repeatable sampling + creator system that feeds TikTok Shop every single dayTikTok Shop Industry CredibilityOfficial TikTok Shop Partner (TSP) — recognized agency inside of the TikTok ecosystemDirect relationships with TikTok Shop leadership and category repsEarly access to platform programs, betas, and campaign inclusionAbility to secure platform-level support, extended commission boosts, and Shop visibility features

Education

• College of Charleston

  Bachelor of Science - BS