Alex Lukichev
Head of Dotcom & Ce Marcom at Samsung Electronics @Samsung Electronics
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WORK HISTORY
Head of Dotcom & Ce Marcom at Samsung Electronics @Samsung Electronics
Moscow, RU
Digital Role- Corporate web-site maintenance and support- Web-site result and stats analysis with forcus on all digital related marketing activities opitimization (both in cost and effectiveness)- Responsibility for all product actual presence on samsung.com/ru- Web-site performance optimization strategy development and implementation- Mobile first web-site launch in 2015- Product microsites and promo campaigns content and mechanics development- Technical renovation of registration and client service tools (store locator, product FAQs, request forms etc.)- Samsung branding consistency for all parters and third party special projects - Platform based content segmentation approach development (in process)Marketing Communications- Full marketing service for B2C categories: CTV, IT (printers and supplies, monitors, memory)- annual marketing strategy development including events, pr, digital, ATL and special activities)- communication strategy development (positioning, slogans, visuals, channels and audiences)- tactical campaigns and annual based activities execution- Full marketing service for all B2B products - deep dive into B2B audience specifics and tactical channels selection - annual strategy development based on sales and business targets with focus on driving deals
EDUCATION
Moscow State Technological University "Stankin"
Engineer's degree, Information Technology
1278
Secondary Full Education, English Language & Mathematics
SKILLS
ABOUT ALEX LUKICHEV
Key achievements: Digitalization of marketing stategy and activities for all samsung…
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