Alex Leece
Board Member - Digital Special Interest Group @Marketing Association
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WORK HISTORY
Board Member - Digital Special Interest Group @Marketing Association
Auckland, NZ
The Digital SIG Committee\'s mission is to lead and grow the understanding, use and value that marketers, agencies and suppliers gain from best practice digital marketing.The Digital SIG Committee\'s key objectives are-Develop the digital advisory service by connecting with like-minded networks-Position the Marketing Association as the authority and first point of reference for best practice digital guidelines and learning and development in New Zealand-Provide practical content on relevant digital topics via the Content Hub
EDUCATION
University of Auckland
Bachelor of Commerce, Marketing & Management
ABOUT ALEX LEECE
With 15+ years of leadership across a wide range of industries from Tech to Trade, Telco, Banking, and Auto, I simplify complex strategies into intelligent propositions for marketing communications and experiences that meet the expectations of modern buyers.Our Framework for B2B Growth: • Connect: Identify buyers & build brand familiarity of a differentiated proposition. • Engage: Moving buyers from disconnected communications to seamless digital experiences. • Demand: Driving brand belief to stimulate action and capture sales.Brands we’ve worked with include: Samsung, Lenovo, Microsoft, Claymark, Logitech, Green Gorilla, Horizon Energy GroupBoard Member, NZ Marketing Association (Digital SIG). Deloitte Digital Corporate Entrepreneurs Award Winner (OneRoof NZME)
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