Alex Kelly
Editorial leader | senior content manager @ Greenlight | Formerly at Martha Stewart, Reader’s Digest, U.S. News and World Report, and more
- Role
- Senior Content Manager at Greenlight
- Location
- Newburgh, NY, US
- LinkedIn followers
- 500 followers
About Alex Kelly
I’m a senior editorial leader with 10+ years of experience building, scaling, and…
Experience
Senior Content Manager
Aug 2024 — Present
Lead editorial strategy across Greenlight\'s blog, The Learning Center, focusing on parenting, fun facts, personal finance, and general lifestyle topics aimed at both generating site traffic and converting readers to registered users- Edit and write Compliance-friendly non-branded and branded content - Own the end-to-end editorial production process from writer assignments through to publishing- Increased organic SEO traffic to The Learning Center by 65% in 6 months - Introduced efficient editorial systems, like a weekly SEO content calendar, retooled content workflows in Asana, and bi-weekly pitch meetings- Work cross-functionally with Brand, Social, Website, Product, and more for blog and SEO success- Ensure brand voice and consistency across blog content - Manage a small team of contract writers, editors, and producers- Manage the vendor process with contracted writers and agencies
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