Alex Joseph
Senior Vice President Marketing @Greenlam Industries ltd
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WORK HISTORY
Senior Vice President Marketing @Greenlam Industries ltd
Greenlam Industries is among the top three leading laminate brand globally and a leading brand in decorative veneer, engineered wooden floor & engineered door solution. The company has a global presence in more than 100+ countriesThe business portfolio comprises of• Laminate & Allied: Comprising of all types of Decorative Laminates & Compact Panel Products, RestRoom cubicles, Exterior façade Solutions, Specialized products under the brand name of Greenlam & Newmika• Decorative Veneer: Natural veneers, Teak Veneer & Engineered wood veneers under the brand nameof Decowood• Engineered Wood Flooring: Floors under the brand name Mikasa• Engineered Door Business: Doors under the brand name MikasaResponsibilities: My role includes strategic planning, product positioning, product launches, promotionstrategies & sales drive. This requires close working with various functions & particularly with sales heads, analyzing the business gaps & identifying opportunities to top line and bottom-line goals. The role also includesthe responsibility of building the corporate image and identity of Greenlam industries limited among thestakeholders, analysts & financial communityManaged the responsibilities of launching multiple brands and product portfolios in India andinternational markets.
EDUCATION
Wigan & Leigh College (India) Ltd .U.K
B. TECH (HIGHER NATIONAL CERTIFICATE) – FINANCE,, Accounting and Finance
St francis college.
Schooling
Lucknow christian college
Bachelor's degree
Army public school
10+2
Wigan and Leigh college
Master of Business Administration (M.B.A.), Marketing
SKILLS
ABOUT ALEX JOSEPH
Nineteen years + experience in building material & surfacing product industry and advertising industrymanaged portfolio of CR.• Successfully launched more than 20 brands & product categories {Plywood, Decorative Laminates,Decorative Veneers, Exterior façade solutions, Rest Room solutions, MFC etc )• Proven experience in strategic planning, brand & sales management• Experience in expanding the retail foot prints in form of company exclusive display centers andMBO stores• Strong leadership and organizing skills with high energy levels• Analytical and creative thinking• Exquisite communication and interpersonal skills• Managed multiple brand campaigns across media platforms.• Roll out & managed award-winning customer relationship and retention programs• Budget and ROI Management• Customer-oriented approach with aptitude
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