Alex Jelinek

Category Analyst @Red Bull

Santa Monica, CA, US

Data Analysis: Analyze internal and external data sources (Retailer owned data, Circana, Numerator) on volume, pricing, promotion, and distribution, providing actionable insights across serviced accounts.•Strategic Planning: Develop and present comprehensive business and category reviews to internal and external stakeholders, providing strategies to enhance product performance, secure incremental shelf growth, and gain high-visibility placements, prioritizing growth for the brand while driving success for the overall category. •Relationship Management: Build and maintain strategic relationships with retail buyers through monthly category-only meetings and personalized newsletters, strengthening collaboration across priority retailers.•Report Management: Manage reporting processes to ensure timely and accurate communication of key performance metrics for internal teams.•Store Planning: Develop and analyze Planograms using Blue Yonder Space Planning and Circana, optimizing shelf space for large and small format chains, leading to an additional 50+ ft of cumulative space for the brand.

University of San Francisco

Bachelor of Science - BS, Business Administration

Pepperdine Graziadio Business School

Master of Science - MS, Business Analytics