Alex Jaquez
Blending User Acquisition & Product Marketing | Paid Media Associate | Innovating Across Teams for Maximized ROAS & Effective Go-to-Market Strategies
- Role
- Paid Media Associate at Crexi
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Alex Jaquez
Hello! I\'m a dedicated marketing professional adept at straddling the worlds of User Acquisition and Product Marketing. In the realm of User Acquisition, I excel at strategizing, implementing, and managing paid media campaigns across various platforms such as Google Ads, Facebook Ads, and LinkedIn Ads. I\'m always on the lookout for innovative channels and put a premium on constant optimization, budget management, A/B testing, and data analysis. Switching to Product Marketing, I\'ve successfully crafted impactful positioning and messaging for Crexi\'s products, ensuring they resonate with our target audience. I work closely with cross-functional teams to devise go-to-market strategies, conduct in-depth market research, and create effective sales collateral. Staying one step ahead of the competition is a must, and I use thorough competitive analysis and customer advocacy to help our products stand out. Armed with a suite of versatile skills – strategic marketing, lead generation, customer relationship management, and industry networking – I\'m highly driven and always prepared to adapt to new technologies and industry trends. Communication, collaboration, and analytical skills are the backbone of my approach, ensuring that every project I handle is not only completed successfully but also adds value. Feel free to connect or reach out to me for a conversation about the fast-paced world of digital advertising and product marketing. Let\'s build something great together!
Experience
Paid Media Associate
May 2022 — Present
Develop and execute paid media strategies that align with Crexi\'s marketing goals, ensuring optimal ROI and performance- Plan, create, and manage paid advertising campaigns across various platforms, including Google Ads, LinkedIn, Facebook, and more- Handle budget allocation, monitoring, and optimization to maximize the effectiveness of advertising spend- Conduct thorough keyword research to identify opportunities for targeted advertising and optimize ad placements- Analyze performance data and key metrics to draw actionable insights and make data-driven decisions using tools such as Rockerbox, Tableau, and Mixpanel- Prepare regular reports on the performance of paid media campaigns, communicating results and recommendations to stakeholders- Utilize advanced audience segmentation techniques to target specific demographics, behaviors, and interests- Stay updated with the latest features and algorithms of advertising platforms and adjust strategies accordingly- Keep an eye on industry trends and competitors, identifying opportunities and areas for improvement- Work closely with cross-functional teams, including product team, SEO experts, and marketing managers, to ensure alignment across marketing efforts- Implement remarketing and retargeting strategies to engage with previous website visitors and leads- Calculate and report on the return on investment for paid media campaigns, tracking cost-effectiveness.
Education
University of Missouri Trulaske College of Business
Bachelor's degree
2018 — 2022
Find verified contacts for anyone on LinkedIn
Unifers gives sales teams verified emails and direct dials, enriched profiles, and outreach that lands in the inbox.
Free plan included · No credit card required
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.