Alex Paredes
Marketing & Communications Director at American Dental Network
- Role
- Marketing & Communications Director at American Dental Network, Llc
- Location
- Indianapolis, IN, US
- LinkedIn followers
- 500 followers
About Alex Paredes
Strategic marketing leader with 10+ years of experience driving consumer and HCP…
Experience
Marketing & Communications Director
Mar 2019 — Present · Fishers, IN, US
Director of marketing for a million dollar boutique periodontal practice. Develop all marketing (internal, external, digital) campaigns and collaborate with Dr. Andreina Vitto for final approval and implementation. Efforts are to generate patient leads, introduction of new treatments and service providers, publicize in-store promotions and increase brand awareness to a multicultural bilingual upscale demographic. Internally, work on developing and implementing internal marketing efforts to increase up-sell opportunities in patient journey. Key accomplishments:Successful set-up of all social media profile with a steady growth and implementation and management, with full permission and budget allowance from Doc. Vitto, of social media advertising campaigns, generating an increase in local awareness and patient leads by 60%;Lead in digital, external and internal marketing developments generating a 25% increase in annual growth and achieve the million dollar goal in 3rd year of practice operation; andSuccessful unpaid news coverage on multiple local outlets for brand awareness, event promotion and practice achievements.
Education
Indiana University Indianapolis
Bachelor's degree, Journalism with a concentration in Public Relations
2012 — 2014
Indiana University Indianapolis
Bachelor's degree, Spanish Language and Literature
2003 — 2013
Skills
- Time Management
- Media Relations
- Magazines
- Event Management
- Marketing
- Report Writing
- Press Releases
- Reviews
- Marketing Communications
- Creative Direction
- Social Media Marketing
- Journalism
- Website Promotion
- Copywriting
- Creative Writing
- Communication
- Writing
- Photography
- Fashion Writing
- Team Building
- Online Marketing
- Music Publishing
- Customer Service
- Public Speaking
- New Media
- Social Networking
- Public Relations
- Online Advertising
- Entertainment
- Social Media
- Interviews
- Television
- Event Planning
- Mobile Advertising
- News Writing
- Advertising
- Email Marketing
- Blogging
- Digital Marketing
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