Alex Haltom

Sr Sports Marketing Manager @Red Bull

Marketing leadership team member overseeing all regional sports programming, including multi-year\\\\nstrategy and innovation, athlete roster, events, partnerships, and KPI development and tracking\\\\n\\\\nManage a high performing team of two direct-reports, 10 cross-functionals, and multiple agency partners to drive brand relevance and business results across all sports partnerships and programming\\\\n\\\\nDevelop regional sports strategy in collaboration with US HQ + Global (Austria) stakeholders to secure\\\\nprogram buy-in through business planning cycle, and presenting plans to executive teams\\\\n\\\\nLed ideation and execution of 15+ Red Bull titled events including globally relevant properties Red Bull\\\\nTerminal Takeover, Red Bull Tennessee Knockout, and New Orleans has roster of Red Bull Athletes including identification, contract negotiations, and development of\\\\ncustomized marketing plans and breakthrough athlete projects and activations\\\\n\\\\nManage sports partnerships across basketball (NBA), motorsports, gaming, and skate\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n