Alex Guo

About Alex Guo

In 2023, Alex graduated Summa Cum Laude from Syracuse University\'s David B. Falk College of Sport and Human Dynamics with a major in Sport Management and a double minor in Business from the Martin J. Whitman School of Management and Public Communications from the S.I. Newhouse School of Public Communications. He also graduated from the Renée Crown University Honors Program. Alex is currently a sports brand solutions coordinator at ESPN/SEC Network, working in the sports sponsorship industry. He has also completed a wide-range of internship experiences ranging from sales, marketing, sponsorships, event management and communications. Alex is also continuing his educational journey, pursuing an MBA at NYU\'s Stern School of Business.He is an enthusiastic and hard working professional that aims high to help any organization and himself succeed in any way possible!

Experience

1. Coordinator, Sports Brand Solutions

   ESPN

   Jun 2023 — Present · Charlotte, NC, US

   Oversee contractual sponsor elements for SEC/SEC Network events: video board signage, in-game marketing, co-branded sponsor approvals, and event planning with all 14+ SEC Official Sponsors and their agencies• Assist with sponsorship finances, including budget management and processing invoices• Book SEC Network media integrations using Disney AdVisor systems, and utilize tracking grids to maintain organization, prevent exclusivity conflicts, and identify potential integration availability• Manage creation, delivery, and maintenance of sponsored graphics with ad integration and creative works teams• Facilitate sales execution details and assist with sales obligation schedules for production using Smartsheet• Communicate with TV ad ops, commercial ops, and programming regarding schedule changes and updates• Spearhead real-time brand interactions and activations at SEC Nation, SEC Football and Basketball Fanfare, and other marquee SEC events, creating dynamic on-site experiences that connect sponsors seamlessly with fans• Cultivate relationships with key external stakeholders (SEC, corporate sponsors, sponsor agencies, Learfield partners, venues) and internal contacts (production, sales, research, social, marketing, public relations) to enhance sponsor value across the SEC official sponsorship program• Lead efforts on SEC sponsorship newsletters and all SEC tournament and championship recap decks to showcase sponsorship effectiveness• Assist internal teams in creating new linear, digital, and social opportunities to maximize revenue

Education

• NYU Stern School of Business

  Master of Business Administration - MBA

• Syracuse University

  Bachelor of Science - BS, Sport Management

  2019 — 2023