Alex Gruzdev

About Alex Gruzdev

Strategic Biotech Sales and Marketing Leader with 20+ years driving commercial growth and innovation. Proven record of scaling diagnostic products to multi-million-unit sales. Expert in regulatory-compliant product launches, international go-to-market strategies, and multi-channel digital transformation. Multiple award winner, published author and a patented innovator with a PhD in International Marketing.Biotechnology & Pharma- Drove market transformation with HemoTypeSC LFA for Sickle Cell Disease, scaling quarterly test volume from under to over 2 million- Led initiatives in LFA/POC commercialization, NIH/ASH alliances, ISO compliance, government program strategy, global non-profit partnerships, and high-value international contracts- Led retail and e-commerce launch of Watersafe test kits on Amazon, Walmart, and global marketplaces- Directed development of rapid dental water bacteria test, overseeing regulatory compliance, ISO quality, FDA manufacturing, and cross-border distribution- Built B2B and wholesaler partnerships, secured international contracts generating recurring revenue, and initiated government-funded R&D and grant projects.Automotive Expertise- Developed an AI-driven SaaS platform redefining vehicle TCO analysis, driving fleet sales, financial modeling, and investor funding- Led marketing projects across 20+ countries for automotive OEMs and tier suppliers, guiding global sales strategies.Marketing Mastery- Developed 30+ award-winning marketing and brand strategies, leveraging analytics, AI-driven insights, and CRM-powered processes to enhance customer experience and boost digital engagement- Consulted with industry giants in FMCG, IT, Finance, and healthcare—including Coca-Cola, Mars, Nestle, P&G, Novartis—and partnered on government and non-profit initiatives funded by Gates Foundation and CHAI.Strategic Sales LeadershipAs VP Sales and Marketing, I oversee global communication strategies and steer sales of LFA diagnostic devices and POC systems across wholesale, retail, and e-commerce channels.Personal Accomplishments- Authored three books—“Breaking the Triangle,” “Mind Manipulation,” and “Smart Analysis”—blending psychology, marketing, and customer behavior insights. Contributed 200+ articles to professional media.

Experience

1. Vice President of Sales and Marketing

   Silver Lake Research

   Apr 2022 — Present · Los Angeles, CA, US

   At the helm of Silver Lake Research’s sales and marketing division, I spearhead our global communication strategies and oversee the sales of an innovative product line across diverse channels. My role encompasses a broad spectrum of responsibilities, from nurturing international and domestic sales to forging robust B2B and wholesaler partnerships. I am also instrumental in expanding our reach through Amazon, driving significant online sales growth.Key Achievements:Revolutionized the Biotech Market: Successfully marketed the HemoTypeSC test for Sickle Cell Disease, catapulting sales from under tests annually to a staggering 2 million tests per quarter. This monumental growth was achieved through strategic presence at medical and biotech conferences, establishing high-level government relations, and overseeing product registration and evaluation studies.Retail Innovation: Launched the Watersafe lead test in water, achieving a rapid sales ascent to 200 tests per day on Amazon within a mere three months.Strategic Partnerships: Pioneered the introduction of the Watersafe rapid bacteria test into the dental water testing market, a testament to my ability to identify and capitalize on new industry opportunities. This involved adapting the product to comply with stringent government regulations and conducting independent evaluation studies, all while refining our marketing materials and approach.Global Expansion: Established new international distribution channels in key markets, including India, Canada, Germany, Italy, Spain, Slovenia, Poland, Denmark, UK, Nigeria, Tanzania, Benin, Ghana, and others, significantly enhancing our global footprint.Operational Excellence: Enhanced manufacturing efficiency by transitioning to a more sustainable schedule, securing long-term contracts that ensure a steady monthly supply and mitigate the risks associated with large, one-time orders.

Education

• National University of Science and Technology "MISIS" (Moscow Institute of Steel and Alloys)

  Master's degree, Social Psychology

  2005 — 2006

• Ridgewater College

  Certificate, Educational Leadership and Administration, General

  1999 — 1999

• University of California, Davis

  Certificate, Content Marketing

  2022 — 2022

• Stanford University

  Certificate, Descriptive Statistics

  2022 — 2022

• National Research Nuclear University MEPhI (Moscow Engineering Physics Institute)

  Bachelor's degree, International Relations and Affairs

  2000 — 2003

• TÜV Rheinland Bildungswerk Fachschule für Technik Chemnitz

  Certicate, Quality management system

  2002 — 2002

• Orel State University (OrelSTU)

  Doctor of Philosophy - PhD, International Marketing

• Institute of Practical Psychology and Psychoanalysis

  Bachelor's degree, Hypnotherapy

  2018 — 2020

• Plekhanov Russian University of Economics

  Master's degree, Human Resources Management/Personnel Administration, General

  2000 — 2006