Alexander Griffin
AI-empowered creative builder
- Role
- Chief Creative Officer at Sunshader, Inc
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Alexander Griffin
TODAY+ AI Operator, utilizing Claude Code to build agentic native brands, apps…
Experience
Chief Creative Officer
Sep 2021 — Present · Austin, TX, US
Automating much of the business\'s marketing activities using AI, and 75% of customer support resolution. Achieved gross revenues of $100k in Y1, scaling to $1m by Y4 and Amazon \"Best Seller\" status, by defining a robust creative vision, developing a high-converting user experience on Shopify and by executing an effective go-to-market strategy (achieving a 10x return on ad spend on Amazon) that involved creative video and image content distributed across Email, Google, Instagram, TikTok shop and beyond. Ensured operational excellence, managed KPI dashboards, P&L and independent contractors to support growth. Enabled 325% growth in revenues in Y2 by shipping product to international fulfillment warehouses and activating markets in the United States, United Kingdom, Europe, United Arab Emirates, South America and Australia. Generated a 20% increase in sales by adding enterprise clients ordering custom-branded SunShaders, presenting at major trade conventions such as PPAI in Vegas to generate a database of thousands of warm leads and then utilizing HubSpot to manage the sales pipeline, sending out visual 3D mockups, pricing information, sales packs and complimentary samples to stakeholders to optimize conversions.
Education
Arts University Bournemouth
1st Class BA Hons
2000 — 2003
Claires Court
GCSEs
1992 — 1997
The Henley College
A Levels
1997 — 1999
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